Case Study – Hard Rock Hotel
Hard Rock Hotel
In almost any major city, a Hard Rock Café is never far away from the epicentre of the hustle and bustle, starting in 1971 and growing to a truly global brand.
In 1995 this instantly recognisable brand entered the hotel business for the first time and since has opened 24 more locations, most recently in London. UK Roller Shutters’ Tube & Link shutters now secure several areas in the hotel while re-inforcing the decor and look Hard Rock is known and loved for.